... I don’t actually like the term ‘blue collar’ very much as, by implication, it excludes women and so from here on in I will use the socio economic terminology of C2s. It wasn’t an easy talk to give as all the way through I was very much aware that the C2s are no longer going to listen to a thing we say. They don’t trust any of the three main parties very much, any more.
Back in the day, when I grew up on my Liverpool council estate every member of Liverpool City council was Conservative. The city had eight Conservative MPs. The Conservative Party had a brand. It was known universally as the party of the family. C2s knew who and what they were voting for. The C2 family today lives a tough life. It will only take a minute or two of talking to a C2 before money crops up in the converRead this article fror proof that Nadine Dorriesation. They know the price of everything; they have to. They shop at Aldi for orange squash, washing powder, detergents, dog food, bread, biscuits and crisps and they go to Tesco for value fishcakes, mince, sausages and chicken. They buy vegetables on the market and only have fish if it is in the reduced aisle. A C2 mum knows if there is enough spare for the chippy on a Friday night and she would love to have enough to go to JBB Sports for the kid’s trainers rather than the market. They know the price of milk.
To those who are in work, job security is king. So when, in the Eastleigh by-election, Nigel Farage spoke about the UKIP immigration policy as being based on the Australian system, i.e. you are only allowed in if approved and have a skill we are missing and have a job offer to go to, C2s liked that. That policy meant job security. It meant no deluge of Eastern Europeans working for less than the minimum wage and distorting the job market. They lapped it up and they voted for it.
In 1997, C2s thought things were going to get better. They hummed the tune and waited. They got worse. Their dizzyingly high expectations were dashed on the rocks of deceit. In 2009, the MP expenses crisis took a grip and diminished the public view of all politicians and political parties. There is now a new kid on the block untainted by a history of non-delivery, its name is UKIP and its leader speaks in the language of the C2. Funnily enough, he’s speaking very much in the language of the Tory party of old and, unless I am very mistaken, seems to articulating the policies the Conservative party abandoned in our badly thought out and implemented programme of crass ‘we’re all hip now, yah, really’ modernisation.
How to attract the C2 voter isn’t brain surgery. It involves adopting the policies that provide people with aspiration, security and keeping more of what they earn in their pockets. However, to recognise those policies, one needs to understand and know the C2 voter.
So, here’s a list of what Tories need to promise C2 to win them back;