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Tuesday, 14 June 2011

Book: "How I raised myself from failure to success in selling"

The following book is on special offer at Amazon for £4.99. I was given a copy in my second sales position in the sixties and it inspired me and turned me around from being a mediocre salesman to a top salesman.

I am not going to tell you about the book, rather, as it is from Amazon, I am going to repeat the first three reviews on the book by ordinary purchasers of the book. I haven't picked from the dozens of reviews, I took the first three as they came.



5.0 out of 5 stars A classic. Timeless advice that will ensure success,
Review from: How I Raised Myself from Failure to Success in Selling
My boss gave me this book when I hit my first big dip in sales in my current job. It turned my attitude around and lifted me back up (mentally and performance-wise).
Frank Bettger's story is truly inspirational. Even though it was first published in 1947, it's lessons are just as relevant now as they were then. I recommend anyone going through sales training with us - novices and veterans alike - to read this book.
If you're browsing contemporary sales books, you will not get the results you're looking for from any sophisticated approach until you understand and apply the fundamentals suggested by Frank Bettger.

5.0 out of 5 stars The only sales book that I've ever wanted to re-read
Review from: How I Raised Myself from Failure to Success in Selling
"The only sales book that I've ever wanted to re-read". Doesn't that say it all? I've read many books on sales and tend to end up feeling disappointed when I've finished them. They either try to be inspirational and end up being preachy, or they present methods for increasing sales effectiveness that are difficult to believe in (and therefore implement), or they contain too many different ideas and I end up without any clarity.
What Bettger does here is present a simple autobiographical look at his life in sales that describes his methods, ideas, problems and triumphs in such a way that you can easily extract the fundamentals of his success and feel genuinely enthused enough to finish up wanting to put them into immediate practise!
If, like me, you've read a few sales books already then this one probably won't teach you much that is new, but its style, readability and believable realism had a way of catalysing all the clutter that I carried around in my head into a clear set of tactics that I can actually use.

5.0 out of 5 stars The most inspirational business book I have read
Review from: How I Raised Myself from Failure to Success in Selling
A friend gave me a copy of this book in 1973, and I didn't pick it up to read for the first time until one rainy Sunday afternoon in February of 1977. To my surprise, I couldn't put it down, and I have read it numerous times through the years.
I have given out copies of this book as a gift to several of my friends who are in various areas of sales, and everyone of them have told me know how much they enjoyed it. I still pick it up to spot read a particular chapter when I need motivating, and it never fails to pick me up.
I regret that I was not fortunate enough to have met this remarkable gentleman during his lifetime. His personal story is truly inspirational. I highly recommend this wonderful book to anyone, whether they are in sales or not.

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