Here is the preamble, and if you want to learn about every single brand they do, follow the link at the end of this article.
Lavazza Coffee Buying Guide
Shopping for espresso coffee beans can be a baffling experience unless you already know what you’re looking for. We only stock one major brand of coffee beans – Lavazza – and there are still a large number of different blends to choose from.
We therefore decided to put together this easy-to-follow guide to help you choose the right Lavazza coffee for you. Please note this isn’t an advert or a buyers’ guide, simply an explanation of the origins, flavour and suitability of the range of Lavazza coffee beans.
To be honest, it doesn’t really matter whether you are buying coffee beans for use in your coffee shop or just to enjoy at home, the principal is the same – if it tastes good to you, it should taste good to your customers too. The only thing to factor in is the price – you may be prepared to pay that little bit more for what you drink at home, for obvious reasons.
Another point to make before we describe these great Lavazza coffees is that taste can’t be measured. We are often asked whether one blend tastes better than another, and the answer always has to be that taste is a subjective thing, what one person loves another may dislike and vice versa. We can of course use quality as a guide, but as an example, my personal favourite and the blend often recommended by Lavazza is not the most expensive in their range. We’ll therefore stick with the facts rather than try to tell you how great we think it tastes to us.
Lavazza coffee beans are broadly split into two different categories, those in red bags and those in blue bags. Lavazza red tends to be found more in cash and carries, supermarkets and high street shops. Lavazza blue is a more premium range aimed at coffee shops, restaurants, hotels and so on. We only sell the Lavazza blue range so we’ll only be talking about those in this article.
And now for the coffees...